Concept Outline

FOR THE LISTENER:

Keep up to date with the hottest DJ's, the most happening parties and be the first to know about the sick up and coming production talent that is abundant in RSA via Song Of The Day! Also we feature any brand that is related to the EDM industry, from clothing labels, music stores to the people who bring you the parties you attend, all this via Brand Focus.

FOR THE DJ:

A 10 minute minimix is a short, quick way to introduce yourself to potential new fans, or to let your current fans know what musical direction you are going in for a particular party. We post your mix on our Blog and Facebook fan page, tagging/linking your DJ fanpages/websites in the posts as well as letting people know where they can catch you in action, by tagging/linking the events you will be playing. By tagging the events via our Facebook post your minimix will then appear on the event wall, giving the attendee's a short introduction to who you are, what you play (if they don't already), or just to give the people a little hint at what new tracks you going to be dropping.

FOR THE PROMOTER:

You get the DJ's playing at your party to do some a minimix each. We will then post each of the minimixes in a single blog post with the parties info and flier. We will also tag the events and mixes in Facebook as mentioned above and they will all appear on the Facebook event wall.